Member of the executive leadership team for a profitable fintech platform serving millions of consumers and generating more than $500 million in annual recurring revenue. Leads brand, communications, creative, lifecycle, and performance marketing functions while helping drive growth, customer engagement, operational efficiency, and AI-enabled transformation.

Selected Contributions

• Strengthened organizational effectiveness and leadership alignment while rebuilding team capabilities and culture.
• Led development and enterprise-wide activation of an evolved brand strategy across all customer touchpoints.
• Introduced advanced customer segmentation strategies that identified new growth opportunities and improved targeting effectiveness.
• Improved paid social return on ad spend by 20% through expansion of creator and influencer marketing programs.
• Partnered in development of a proprietary media mix model that identified more than $12 million in annual efficiency savings.
• Accelerated adoption of AI-enabled workflows and autonomous agents to improve productivity and marketing effectiveness.

Founder of a strategic advisory practice serving venture-backed, private equity-backed, public, and high-growth companies. Advised executive teams and boards on growth strategy, customer acquisition, brand positioning, organizational scaling, digital transformation, and go-to-market execution.

Representative Clients
eBay • EarnIn • Urban Outfitters • P&G • QVC • Kiva • Cerebral • Peerspace • Ritchie Bros. • Rugs USA

Selected Contributions

• Served as interim executive leader and strategic advisor across multiple industries and growth stages.
• Increased marketing contribution to revenue from 0% to 15% within one year at Happy Returns.
• Improved marketing efficiency at Men’s Wearhouse, increasing revenue contribution by 25% while reducing acquisition costs by 40%.
• Helped launch Urban Outfitters’ Nuuly business, contributing to a growth trajectory projected to exceed $100 million in annual revenue.
• Guided executive teams through growth acceleration, organizational development, and customer-focused transformation initiatives.

Led customer acquisition, performance marketing, lifecycle marketing, analytics, and brand development efforts during a period of rapid marketplace growth.

Selected Contributions

• Increased marketing contribution to revenue by 25% through improved analytics, attribution modeling, and customer economics.
• Developed customer segmentation and brand positioning strategies that clarified target audiences and strengthened market focus.
• Built scalable growth capabilities across both traditional and emerging acquisition channels.
• Expanded and developed the marketing organization from 10 to 25 professionals.
• Launched and validated a national brand campaign strategy through performance-based testing.

Member of the executive leadership team that helped transform One Kings Lane into one of the fastest-growing e-commerce brands in the home furnishings sector.

Selected Contributions

• Helped scale company revenue from approximately $6 million to more than $250 million.
• Generated more than 70% of company revenue through a combination of customer acquisition, retention, and lifecycle marketing initiatives.
• Built the company’s marketing, analytics, and business intelligence capabilities from the ground up.
• Expanded the marketing organization from 2 to 30 professionals and scaled annual investment from $100,000 to more than $40 million.
• Co-created and launched multiple new business models and brands to support growth and diversification.
• Established strategic partnerships with major media brands and high-profile consumer influencers.

Senior executive leader responsible for North American marketing, customer engagement, loyalty, market research, and brand strategy for one of the world’s largest digital commerce platforms.

Selected Contributions

• Led a team of more than 120 professionals across multiple marketing and customer functions.
• Managed a marketing investment portfolio exceeding $400 million.
• Improved brand awareness and consideration metrics by 15%.
• Oversaw customer loyalty, market research, Net Promoter Score (NPS), and customer insight programs.
• Supported continued growth and evolution of a global digital marketplace serving millions of buyers and sellers.

Previous Executive Leadership Roles at eBay

• Vice President, North America Marketing
• Vice President, eBay Buyer Experience
• Vice President, Global Customer Analytics
• Vice President, Global Product Strategy & Seller Product Management
• Vice President & Divisional Merchandise Manager
• Senior Director, U.S. Marketing